When you mark items as "Personal", they will be excluded from your profits and separated from your reseller inventory. Marking an item as Personal is useful for those who want to keep their reseller inventory separate from items that are for personal use.
To mark an item as Personal, right-click the item in your inventory and select "Toggle personals".
Your items will now have their status tagged as Personal.
The "Profit" and "Unrealised Profit" columns change for personal items. Since personals aren’t meant to be resold, they no longer display any market data. This means that they will not be included in your dashboard analytics.
To filter your inventory view to show only personal items, select the "Status" filter bar and click "Personal".